We are seeking a creative and results-driven Marketing Coordinator to oversee and implement the marketing efforts for our two venues, Beacon and Mockingbird. This role is ideal for someone passionate about nightlife, music, and creating high-impact campaigns that engage our audience, build community, and drive attendance. The Marketing Coordinator will manage content creation, advertising, and multi-channel marketing strategies, ensuring every event gets optimal exposure while maintaining our venue’s unique identity and voice.

Key Responsibilities:

Content Creation & Social Media Management

• Develop and manage a content calendar to ensure diverse and consistent posts across platforms (e.g., Instagram and TikTok).

• Ensure optimal event promotion, including posting event highlights, stories, and engaging Reels, while maintaining daily Instagram Story activity.

• Secure videographers or photographers for capturing content in real-time according to our content strategy needs and organize content into Google Drive.

• Basic short form video editing (text overlays, trimming)

• Proactively manage audience engagement, including responding to messages, comments

• Actively collaborate with and manage list of influencers

• Regularly monitor and report on key social media metrics, including engagement, follower growth, reach, and impressions.

• Create and manage Facebook events including co-hosting requests

Advertising Strategy

• Collaborate with Robert to execute advertising strategies targeting nightlife and happy hour audiences.

• Use multi-goal campaign strategies, track ROI, and report weekly on ad performance.

• Manage and track success of custom audiences

• Allocate advertising budgets effectively, including $20-30 per event on Meta ads.

• Explore additional advertising platforms, such as TikTok and Google, to enhance reach and engagement.

Multi-Channel Marketing

• Post event details on website(s) to include performer details, including DJ names, social links, soundcloud links, etc

• Execute SMS campaigns, monitoring click-through rates and unsubscribes to optimize engagement.

• Lead email marketing campaigns and keep email list up to date with ticket purchase emails

• Post event details on third-party calendars and websites (e.g., EDM Train, Resident Advisor, RiNo).

• Managing presence on 3rd party websites: Yelp, Google Maps, Trip Advisor

Graphic Design

• Create event flyers according to pre-determined branding guidelines

• Assist with misc graphics needs such as posters, sales decks, etc.

Website Content Management

• Manage information and keep website up to date with Squarespace

Above and Beyond Content & Promotional Goals

• Organize street teams to distribute flyers and engage potential attendees in high-traffic areas (e.g., S. Broadway).

• Share recorded live sets and repost tracks from upcoming performers on SoundCloud.

Qualifications & Requirements:

• Minimum of two years experience in a professional marketing role, with a focus on social media management and digital advertising.

• Willing to work in the office three days per week and meet with Event Manager once per week

• Strong writing and creative skills with an ability to produce engaging content (and examples to share)

• Passionate about nightlife, music, and event promotion

• Excellent organizational skills and ability to manage multiple projects simultaneously.

To apply, send your resume, examples of prior social media management, written copy, and/or graphic design, along with a short email about why you're a great fit to robert@thebeacon.co with the subject line “Marketing Coordinator Application – [Your Name]”